Macmillan Cancer Support
Icon bank design
The Creative Solution
This remains one of my favourite projects from my time at Macmillan. Collaborating as a team, we developed a unique solution: using the iconic headline font as the foundation for the icon design. By deconstructing and adapting elements of the typeface, we were able to create a set of icons that felt simple, distinctive, and highly effective.
The resulting icon set has become one of Macmillan’s most recognisable visual assets and continues to be used as a key part of the refreshed brand system.
The Brief
I was tasked with creating a versatile bank of icons to be used across the Macmillan brand — from infographics to digital platforms. The icons needed to feel cohesive with existing brand elements and evolve naturally with ongoing refreshes, all while retaining the distinct look and feel of Macmillan’s visual identity.
Icon bank
Icon design process