Moju Campaign

The Brief
With the goal of amplifying MOJU’s brand story, I was tasked with developing creative concepts that would bring the ‘power of nature’ to life. The challenge was to translate the potency of MOJU’s raw ingredients into a modern, impactful visual language that aligns with our identity as a lifestyle brand – bold, energetic, and unapologetically real, rather than leaning into traditional ‘wellness’ tropes. The execution needed to explore a mix of graphics, imagery, and animation, creating a distinctive look and feel that communicates intensity, vitality, and the raw energy of nature in its purest form.

My concept is to bring every MOJU drink to life through bold, dynamic illustration. Each product would be paired with energetic, hand-crafted graphics that burst from the bottle, interacting directly with the product shot to convey movement, vitality, and the raw power of our ingredients. In digital formats, these illustrations would be animated to amplify the sense of energy and impact, creating an immersive visual experience. While this is my stylistic interpretation, the execution was further developed in collaboration with an external illustrator and animator to refine the aesthetic. This approach was versatile and scalable, allowing it to be rolled out seamlessly across the entire product range.