Macmillan Cancer Support

Brand Illustration Style

Campaigns, Branding, Illustration

For Macmillan’s new rebrand I developed a simple yet distinctive illustration style inspired by multi-layered screen printing. By layering colours and incorporating slight shifts in alignment, I introduced a dynamic, textured feel that brought the visuals to life, while making full use of Macmillan’s refreshed colour palette.

This new style has now been adopted across the brand, with a growing library of over 200 illustrations. It’s used in everything from national campaigns like the World’s Biggest Coffee Morning (Macmillan’s largest fundraiser) to cancer awareness posters in GP waiting rooms, as well as across social media and CRM communications.