Moneybox

Business Save Launch Branding

Campaigns, Branding, Illustration

For the launch of the new Business Saver account, I was tasked with developing the visual style and communications strategy for this flagship product at Moneybox.

The approach was to adopt a more serious and business-oriented tone, reflecting the needs and expectations of our target audience. This led to the use of a darker, more mature colour palette that conveyed professionalism and trust. We also shifted the illustration style to be more literal and restrained, aligning with the product’s practical and results-driven purpose.

The result was a significant increase in customer acquisition and strong engagement from our business audience, firmly establishing the Business Saver account as a key offering within the Moneybox app.