John Lewis Money

Branding & Campaigns

Typography, Branding, Art Direction

I worked across John Lewis Money, I help shape and deliver customer communications across multiple products and services, ensuring every touchpoint feels clear, consistent, and aligned with the brand. From campaign concepts through to execution, I work across a wide range of email journeys and lifecycle communications, balancing commercial objectives with customer experience.

Alongside CRM, I contribute to the art direction and creative development of broader brand campaigns, including the John Lewis Money rugby partnership. This has involved supporting campaign concepts, creative direction, and content production, including work on the Joe Marler campaign, helping to create engaging assets that connected the partnership with customers across digital channels.

By working across both day-to-day CRM and larger brand initiatives, I help maintain a cohesive visual identity while creating flexible, effective campaigns that strengthen customer engagement across the John Lewis Money brand.