Blackhat

Campaign Branding

Typography, Branding, Event Campaign

I worked alongside the Creative Director on a brand refresh for Black Hat 2026, refining and evolving the existing visual identity to create a more distinctive, contemporary and cohesive brand presence. Building on Black Hat’s established position within the cybersecurity industry, the refresh explored bold typography, refined graphic elements and a more flexible visual system to bring greater energy and consistency across the brand.

The updated identity was designed to work seamlessly across a wide range of touchpoints, from large-scale event environments and digital campaigns to social media, presentations and on-site communications. The result is a sharper and more confident visual language that retains the recognisable character of Black Hat while pushing the brand forward and reflecting its position at the forefront of cybersecurity, technology and innovation.