Intellectual Asset Management Magazine
Creative and Layout Design
The Brief
IAM is a unique publication that reports on intellectual property as a business asset, highlighting how it can be leveraged to create significant corporate value. I was tasked with designing a simple, flexible grid system that could be easily used by various staff members across the organisation, ensuring consistency and professionalism throughout each issue.
The Creative Solution
I developed a clean, straightforward template focused on clear advertising placement and strict content sectioning. This system balances editorial needs with commercial requirements, making it easy for the team to produce consistent, high-quality issues. Additionally, I was responsible for designing the cover for each issue, giving the publication a strong and distinctive visual identity.
IAM Magazine Cover Design Choice
IAM Interior Grid and Layout Option
IP value Secondary Publications Design