Moneybox New Year Comms

The Brief
My task was to develop the new campaign visuals for the New Year communications at Moneybox. The aim was to create a suite of videos and supporting assets that would inspire and encourage customers to start saving for their future. At the heart of the brief was the idea of educating people about their finances in a way that felt accessible, engaging, and aligned with the brand.

The Creative Solution
Building on the existing brand direction, I chose to take the campaign in a slightly more mature and refined creative direction. By leaning into Moneybox’s established colour palette, I highlighted the deeper, richer tones to give the visuals a sense of weight and sophistication, while introducing pops of bright yellow through illustrations to inject energy and optimism. This balance helped the campaign feel both credible and inspiring.

The central design concept revolved around a “bookmark” motif, which symbolised content worth saving and ideas not to be missed. This consistent visual device tied the campaign together and created a sense of continuity across different touchpoints. From in-app messages and blog posts to CRM emails and video content, the creative felt unified, distinctive, and unmistakably Moneybox.

The result was a campaign that performed strongly across channels, driving engagement and traffic through every customer touchpoint. By blending education with a strong visual identity, the work helped Moneybox not only communicate financial guidance but also strengthen its role as a trusted partner in helping customers achieve their goals.