Half Machine Records branding

The Brief
Half Machine Records is an electronic music label with deep roots in the electronic music scene. They needed a brand identity that reflected this heritage while feeling fresh and contemporary — something that would resonate with both long-time fans and new audiences. The branding also needed to stand out across digital platforms, especially social media, to effectively promote new releases.

The Creative Solution
I developed a logo that combines a hand-drawn element with a stark, robotic typeface — symbolising the fusion of human creativity and machine precision inherent in electronic music. This contrast visually represents the label’s ethos of blending organic and technological sounds.

The colour palette was carefully chosen to be bold and eye-catching, ensuring the branding would stand out in crowded social feeds and digital spaces. This fresh yet rooted approach helped position Half Machine Records as both authentic and forward-thinking.